The Challenge
You're sitting in your annual strategic planning session. The leadership team spends weeks crafting a detailed 3-year plan with clear objectives, milestones, and resource allocations.
​
Six months later, the market shifts. A competitor launches something unexpected. Technology disrupts your industry. Customer needs evolve. Regulations change.
​
Your carefully crafted plan is already outdated.
​
Traditional strategic planning assumes a relatively stable, predictable environment. You set direction in January, execute all year, and revisit next January. But that approach fails when change is constant and the future is uncertain.
​
The result is that organizations get stuck in one of two traps:
-
Trap 1: Rigid Planning - You stick to the plan even when it's no longer relevant, sacrificing agility for consistency.
-
Trap 2: Reactive Chaos - You abandon planning altogether and just react to whatever's happening, losing strategic direction entirely.
There's a third way: Strategic planning that balances direction with flexibility. Strategy that guides without constraining. Plans that allow for adaptation without losing focus.
This workshop teaches you how to create strategy for volatile, uncertain environments, not fantasy worlds where nothing changes.
What You'll Learn
By the end of this workshop, you'll be able to:
-
Understand why traditional planning fails - The hidden assumptions in annual planning cycles and why they break down in volatile environments
-
Balance execution with exploration - How to deliver today's results while simultaneously building tomorrow's capabilities (ambidextrous organizations)
-
Create adaptive strategy frameworks - Strategic intent that provides direction without becoming a straitjacket
-
Make decisions in ambiguity - Frameworks for moving forward when you don't have complete information
-
Use scenario planning effectively - How to plan for multiple futures without analysis paralysis
-
Build strategic flexibility - Creating options and reversibility so you can pivot when needed
-
Align teams around intent, not plans - Empowering teams to adapt tactics while staying aligned to strategic direction
-
Measure what matters in uncertainty - Metrics that track strategic progress, not just execution of outdated plans
How It Works
LEARN: Frameworks for Adaptive Strategy
You'll learn cutting-edge strategy frameworks including:
-
Adaptive vs. traditional strategic planning models
-
Ambidextrous organizations (exploitation + exploration)
-
Scenario planning and strategic foresight
-
Decision-making under uncertainty
-
Strategic intent and Commander's Intent
-
Real options thinking and reversible decisions
-
Leading and lagging indicators for strategy
PRACTICE: Apply to Your Real Strategic Challenges
We work with your actual strategic context:
-
Assess your current strategic planning process (what's working, what's not)
-
Identify sources of volatility and uncertainty in your environment
-
Scenario planning exercise for your organization's future
-
Create strategic intent statements that guide without constraining
-
Map your current initiatives: execution vs. exploration balance
-
Design decision-making frameworks for your leadership team
TOOLKIT: Strategic Planning Resources
You'll leave with practical tools ready to use:
-
Adaptive strategy canvas
-
Scenario planning template
-
Strategic intent framework
-
Decision-making matrix for uncertainty
-
Execution/exploration portfolio analysis
-
Strategic metric design worksheet
-
Quarterly strategy review agenda
FOLLOW-UP: Coaching Support
Full-day workshop: 30-day coaching call (1 hour, included) to support implementation
​
2-day intensive: Two 60-minute coaching calls at 30 days and 60 days to help you apply frameworks during your next planning cycle
​
Optional: Extended advisory support during your annual planning process (€1,400/day)
Who Should Attend
Ideal Participants:
-
Executive teams responsible for organizational strategy
-
Strategic planning committees designing the planning process
-
C-suite leaders (CEO, COO, CFO, CTO) setting strategic direction
-
VPs and Directors leading business units or functions
-
Strategy and corporate development professionals facilitating planning
This Workshop Is Perfect If:
-
Your strategic plans become outdated quickly
-
You struggle to balance short-term execution with long-term positioning
-
Your industry is experiencing rapid change or disruption
-
Traditional annual planning feels increasingly ineffective
-
You want to build more strategic agility without losing focus
-
You're preparing for your next strategic planning cycle
Format Options
FULL-DAY WORKSHOP
8 hours
Best for:
Leadership teams wanting introduction to adaptive strategy concepts
​
What's covered:
-
Why traditional planning fails in volatile environments
-
Core adaptive strategy frameworks
-
Scenario planning introduction
-
Balancing execution with exploration
-
Strategic intent development
-
Abbreviated practice with your strategic challenges
-
Essential toolkit provided
-
30-day coaching call (included)
Schedule: Single 8-hour day
Investment:
In-person: €7,000-€8,000
Virtual: €6,000-€7,000
2-DAY INTENSIVE
16 hours
Best for:
Deep strategic work with extensive practice and immediate application
What's covered:
-
Everything in full-day PLUS:
-
Deep-dive scenario planning for your organization
-
Complete strategic portfolio analysis (execution/exploration balance)
-
Leadership team decision-making framework development
-
Strategic metric design workshop
-
Real-time work on your upcoming planning cycle
-
Comprehensive toolkit with customization
-
Two coaching calls at 30 and 60 days (included)
Schedule: 2 consecutive days or 2x 1-day sessions (1-2 weeks apart)
Investment:
In-person: €13,000-€14,000
Virtual: €11,000-12,000
Recommended timing: 6-8 weeks before your annual strategic planning cycle
Pricing varies based on leadership team size, strategic complexity, and customization level.
What's Included
​
Every workshop includes:
-
Pre-workshop consultation to understand your strategic context
-
Review of your current strategic planning process (if provided)
-
Interactive learning and deep practice
-
Digital toolkit customized to your industry/context
-
All frameworks and materials provided
-
Post-workshop coaching calls (full-day: 1 call, 2-day: 2 calls)
Optional Add-Ons:
-
Pre-work: Current strategy assessment and stakeholder interviews (+€2,000)
-
Facilitation of your next strategic planning session (+€1,400/day)
-
Quarterly strategy review facilitation (ongoing support) (+€1,400/session)
-
Train internal facilitators to run adaptive planning (+€5,000)
Delivery Options
IN-PERSON
-
Best for executive team alignment and deep strategic work
-
Whiteboard-intensive activities
-
Ideal for leadership teams making strategic decisions
-
Travel included within region
VIRTUAL
-
Works well with digital whiteboarding tools (Miro/Mural)
-
Can accommodate distributed leadership teams
-
2-day intensive becomes 4x 4-hour sessions
-
May require pre-work to maximize time
HYBRID
-
Possible but not ideal for this workshop (strategic discussion works best with everyone present)
-
If needed, carefully designed to engage remote participants
Language: English
Group Size: Recommended for up to 8-20 leaders (larger groups available upon request)
Location: Available globally. I am based in Lower Austria but travel throughout Europe and internationally as needed
Travel: For in-person workshops, travel costs will be added if applicable (ÖBB 2nd class or mileage €0.42/km within Austria; international travel costs quoted separately)
Want Your Team to Facilitate Adaptive Strategic Planning Internally?
Some organizations want the capability to run adaptive strategic planning themselves, whether annually, quarterly, or as needed. I can train your internal strategy or facilitation team to deliver this workshop.
What's Included in Train-the-Trainer
3-Day Intensive Training
Day 12: Experience the full 2-day Intensive workshop
Day 2: Facilitator training session
Internal Delivery Approval
Unlimited workshop sessions within your organization for internal leadership development​​
Complete Facilitator Guide
Step-by-step delivery instructions, timing, facilitation tips.
All workshop materials
Post-Training Support
Three coaching calls after your facilitators start leading sessions to answer questions and refine delivery​
Investment: €5,500 (one-time) for train-the-trainer program + investment for the Intensive Workshop
​
Best for:
-
Organizations wanting to run quarterly adaptive strategy reviews
-
Companies with internal strategy teams or consultants
-
Businesses wanting to embed adaptive planning as standard practice
-
Executive teams wanting facilitators who understand the business deeply
Note: Train-the-trainer includes license to deliver internally only (not for external clients/consulting). Strategic planning requires more facilitation skill than other workshops, so I'm selective about who I train—typically experienced internal facilitators or strategy professionals.
What Participants Say
Michael B., CEO
Technology Scale-up
This completely changed how we approach strategic planning. Instead of spending months creating a rigid 3-year plan that's obsolete in 6 months, we now have a strategic intent that guides us while allowing teams to adapt tactics. Game-changing.
Pam J.P., VP Strategy
Financial Services
We were stuck in reactive mode. We were constantly pivoting with no strategic anchor. Kelly helped us create just enough structure to stay focused while remaining flexible. Our leadership team finally feels aligned.
Judith M., COO
Construction
The scenario planning exercise alone was worth the investment. We identified three futures we hadn't considered and made strategic bets we wouldn't have made with traditional planning.
FAQ
Isn't strategic planning about having a plan? This sounds like not planning.
Not at all. Adaptive strategy is still planning. It's just planning differently. Instead of detailed 3-year plans with fixed milestones, you create strategic intent that guides direction while allowing tactical flexibility. You still plan. You just plan for multiple scenarios, build in decision points, and create structures that allow for adaptation.
We have a very stable industry. Do we really need this?
Even stable industries face disruption, just ask Blockbuster, Barnes & Noble, Kodak, or BlackBerry. If your industry truly is stable (rare these days), traditional planning may work. But most "stable" industries are one technology shift or regulatory change away from volatility. Building strategic agility before you need it is insurance.
​
How is this different from agile strategy or OKRs?
There's overlap. OKRs (Objectives & Key Results) are one tool for adaptive strategy execution. Agile strategy shares many principles. This workshop goes broader. It addresses the entire strategic planning process, not just execution frameworks. If you're using OKRs, this helps you set better objectives. If you're agile, this helps at the strategy level above tactical sprints.
Can we run this as part of our actual strategic planning session?
Yes! The 2-day intensive can serve as your strategic planning offsite, with the workshop frameworks applied in real-time to your planning. This is highly effective. You learn and plan simultaneously. Requires advance prep (pre-work) and typically extends to 2.5-3 days to complete actual planning work.
​
What if our leadership team isn't aligned on needing this?
That's common. I can facilitate a 90-minute "why adaptive strategy matters" session with your executive team first (€1,400). This builds alignment on the problem before committing to the full workshop. Or start with a few leaders and expand once they see value.
Ready to Build Strategic Agility?
Three-Step Process
Step 1: Schedule Free Consultation (60 minutes)
We'll discuss your strategic planning process, challenges you're facing, industry volatility, and whether full-day or 2-day makes sense. I'll review any strategic planning materials you want to share (optional).
Step 2: Customized Proposal
I'll create a workshop proposal tailored to your strategic context, including agenda, customization, and pricing.
​
Step 3: Workshop Delivery + Follow-Up
I deliver the workshop and provide all frameworks/tools. We schedule follow-up coaching calls to support you during your next planning cycle.