top of page

Cultivate an Organization That Thrives in Constant Change

AI transformation. Market disruption. Regulatory shifts. Competitive threats. They're all happening simultaneously, and they're accelerating.

 

Organizations that treat change as episodic projects will always struggle to keep up. Those that cultivate adaptive capability as core organizational DNA turn constant disruption into competitive momentum.

The question isn't whether you'll face continuous change. It's whether you'll cultivate the capability to adapt faster than your competition.

The Pace of Change Has Fundamentally Shifted

What used to work:

  • 1-2 major transformations at a time

  • Clear "before" and "after" states

  • Return to stability between changes

  • Competitive advantage lasting 10+ years​

Today's reality:

  • 5-7 simultaneous transformations

  • Continuous evolution with no end state

  • Permanent state of adaptation

  • Competitive advantage half-life: 18-24 months

Your current approach of hiring consultants for each transformation was built for the old reality.
 

The result:

  • >70% of transformations fail or underdeliver

  • Your team is maxed out and change-fatigued

  • Changes don't stick (<40% sustained after 12 months)

  • You're always reacting, never getting ahead

  • You're building consultant dependency, not organizational capability

 

Meanwhile, your competitors are getting faster at adapting.

Grow Adaptive Capability as Core Organizational DNA

I help you cultivate the conditions where continuous adaptation flourishes so change becomes something your organization does naturally, not something it just survives.


The transformation:

  • From reactive firefighting → proactive sensing and responding

  • From episodic projects → continuous evolution

  • From renting expertise → growing internal capability

  • From change exhaustion → adaptive confidence

  • From survival modecompetitive advantage

 

The measurable outcomes:

  • 85%+ transformation success rate (from 60%)

  • 80% adoption sustained at 12 months (from 40%)

  • 40% faster time-to-adapt on new initiatives

  • 50%+ consultant cost reduction (as capability builds)

  • Your organization adapts faster than competitors

 

This isn't another consulting engagement. It's cultivation work that creates lasting organizational health.

Three Ways to Work Together

1

START HERE: Adaptive Capability Assessment

Understand the health of your ecosystem

​What it is:
Multi-day diagnostic that evaluates your organization across 6 capability dimensions, from sensing emerging threats to executing and sustaining changes, and shows you exactly what conditions need strengthening.

What you get:

  • Comprehensive maturity assessment across 6 dimensions

  • Analysis of why changes aren't taking root or flourishing

  • Identification of which conditions need attention first

  • Prioritized 3-year roadmap for capability building

  • 90-day action plan to start strengthening immediately

 

Investment: €18,000 - €28,000 (based on organization size and complexity)

  • 200-500 employees: €18,000

  • 500-1,000 employees: €23,000

  • 1,000+ employees: €28,000

 

Timeline: 4-6 weeks from kickoff to roadmap delivery

 

Perfect for: Organizations facing multiple simultaneous transformations who recognize they need  adaptive capability as a strategic advantage

2

THEN: Cultivate Adaptive Capability Ecosystem

Develop the conditions where continuous adaptation flourishes naturally

What it is:
Strategic partnership to cultivate and strengthen the ecosystem that enables your organization to adapt continuously, not as crisis response, but as a natural organizational rhythm.

You need this if:

  • You're facing 3+ simultaneous transformations with capacity maxed out

  • Change initiatives keep failing to take root despite investment

  • You recognize that adaptability is now your critical competitive advantage

  • You want to handle disruption with increasing speed and independence

 

What you get:

  • Assessement & Sensing: Early detection of threats and opportunities

  • Infrastructure & Governance: Healthy portfolio capacity management

  • Capability Development: Grow change champions and practitioners

  • Cultural and Behavioral Embedding: Make adaptation part of how you operate

  • Leadership & Sponsorship Development: Adaptive leadership at all levels

  • Execution & Sustainment Systems: Create conditions where changes take deep root and deliver value

 

Typical outcomes after 18 months:

  • Speed: 40% faster time from change identification to implementation

  • Success: 85-90% transformation success rate

  • Sustainability: 80%+ of changes still embedded at 12 months

  • Capacity: Can handle 2-3x more simultaneous transformations

  • Independence: Internal team leads 70%+ of initiatives

  • ROI: 50-65% reduction in external consultant costs

 

Engagement: 6-18 months

 

Investment: €50,000 - €250,000 (depends on scope and org size)

 

Break-even: 8-24 months through improved success rates and reduced consulting costs

3

OR: Guide Critical Transformation

Expert guidance for high-stakes changes that must succeed.

What it is:
Hands-on partnership for complex, high-stakes transformations — M&A integration, ERP implementation, large-scale restructuring — where specialized expertise and proven methodology are critical.

You need this if:

  • You're facing a transformation that could make or break strategic objectives

  • Timeline is aggressive and failure would have serious consequences

  • Your internal team lacks depth of expertise for this specific change

  • You want to succeed AND develop internal capability for future changes

 

What you get:

  • Proven methodology adapted to your specific transformation

  • Strategic planning and stakeholder alignment

  • Executive coaching and change leadership development

  • Real-time execution support with course correction

  • Risk mitigation and resistance management

  • Capability transfer so your team can lead similar changes independently

 

Typical outcomes:

  • On-time, on-budget delivery with adoption targets met

  • Business benefits actually realized (not just projected on paper)

  • Stakeholder satisfaction 4.0+ out of 5

  • Your team equipped to lead similar transformations independently

  • Transformation success builds confidence and capability for future changes

 

Engagement: 3-12 months
Investment: €15,000 - €150,000+ (depends on complexity and scale)

The Adaptive Capability Gap is Widening

Organizations are splitting into two groups:

Group 1: Surviving (Barely)

  • Treat each change as a separate crisis

  • Bring in outside expertise for every transformation

  • Constantly overwhelmed by change volume

  • Success rates declining as change accelerates

  • Losing ground to faster competitors

Group 2: Thriving in Change

  • Cultivated capability for continuous evolution

  • Handle multiple transformations simultaneously

  • Speed of adaptation is a competitive weapon

  • Success rates increasing even as complexity grows

  • Pulling away from competitors in market position

Which group is your organization in?

The gap between these groups is growing every quarter. Organizations that wait to cultivate adaptive capability fall further behind. Those investing now create separation from competitors.

This Investment Delivers Strategic AND Financial Returns

Strategic value:

  • Competitive advantage: Adapt faster than competitors to market opportunities

  • Risk mitigation: Respond quickly to threats before they become crises

  • Innovation velocity: Launch new capabilities 40% faster

  • Market positioning: Maintain/grow market share through periods of disruption

  • Talent retention: Change-capable organizations attract and retain top talent

 

Financial returns:

Typical client scenario:

Before cultivating capability:

  • Transformation success rate: 60%

  • Sustained adoption at 12 months: 40%

  • Time from change decision to implementation: 12-18 months

  • Annual consultant spending: €2,000,000

  • Failed transformations costing: €500,000+ in lost productivity and sunk costs​

After 18-month cultivation:

  • Transformation success rate: 89%

  • Sustained adoption: 80%

  • Time from change decision to implementation: 7-10 months

  • Annual consultant spending: €700,000

  • Failed transformation costs: Minimal

Financial impact:

  • Year 1 value: €800,000 (reduced consulting + fewer failures)

  • Year 2 value: €1,500,000+ annually

  • Total capability investment: €950,000 over 18 months

  • Break-even: Month 18

  • 3-year ROI: 340%

 

But the real ROI is strategic: Your organization can now execute the transformations that create competitive advantage, faster than your competitors can respond.

Organizations That Cultivated Adaptive Capability

Mid-Size Bank - Grew Internal Transformation Capability

  • Challenge: Regulatory changes + technology modernization + competitive fintech threats all happening simultaneously

  • Result:

    • Developed certified internal change team

    • 85% of initiatives now led internally

    • Sustained adoption increased from 45% to 82%

  • Strategic impact: Can respond to regulatory and market changes 40% faster than competitors

  • Financial impact: €1.2M annual savings in consulting costs

Healthcare Organization - Cultivated Adaptive Leadership

  • Challenge: Constant regulatory changes, merger integration, clinical system implementations

  • Result:

    • Leadership readiness scores increased from 2.1 to 4.3 out of 5

    • 85% retention of high-potential leaders

  • Strategic impact: Leadership now proactively drives change instead of just responding to it or resisting it

  • Financial impact: M&A integration completed in 10 months vs. projected 18 months

Construction Company - Developed Capability During Digital Transformation

  • Challenge: Facing simultaneous digital transformation, market disruption, and competitive pressure

  • Result:

    • Reduced time-to-adapt by 40%

    • Achieved 89% transformation success rate

    • Adaptive capability became recruitment differentiator

  • Strategic impact: Successfully executed 4 major transformations in 18 months, something previously impossible

  • Financial impact: 65% reduction in external consulting spend

"Our adaptive capability is now our competitive advantage. While our competitors struggle with each new disruption, we move faster and with greater confidence."

- Gerhard H., CIO, Digital Services

I Cultivate Capability, Not Dependency

What I Don't Do:

  • Parachute in with generic frameworks and leave

  • Create ongoing consultant dependency

  • Apply one-size-fits-all methodologies

  • Hand you slide decks or documents that collect dust after I'm gone

What I Do:

  • Cultivate conditions where adaptation flourishes naturally

  • Grow internal capability so you become increasingly independent

  • Develop your team to lead transformations confidently

  • Nurture practices that keep working and strengthening after my engagement ends

  • Transfer methodology tailored to your unique organizational ecosystem

 

My commitment: Help you grow stronger, not make you dependent on external support.

The measure of success: Your organization adapting faster and more confidently without me, not needing me for the next transformation.

This Partnership Isn't Right For Everyone

I work with organizations that:

  • Face 3+ simultaneous transformations and recognize this is the new normal

  • See adaptability as a strategic competitive advantage, not just a cost of doing business

  • Are committed to cultivating internal capability, not renting external expertise indefinitely

  • Have leadership willing to invest in long-term development, not just quick fixes

  • Value strategic partnership over transactional vendor relationships

  • Understand that cultivating capability takes patience but delivers exponential returns

 

I'm not the right fit if:

  • You need someone to just execute a predefined plan without developing capability

  • You're looking for quick training without organizational commitment

  • You want to maintain consultant dependency (that's fine—just not my model)

  • You're not ready to make the cultural and structural investments required

I'm selective about partnerships because this cultivation work requires mutual commitment to grow something lasting.

Start With a Capability Assessment

Not sure where your capability gaps are or what needs strengthening?

 

That's exactly what the Adaptive Capability Assessment reveals.

 

In 4-6 weeks, you'll have:

  • Clear assessment of your capability maturity across 6 dimensions

  • Identification of exactly where you're losing speed and effectiveness

  • Prioritized roadmap for cultivating adaptive capability

  • ROI projections showing strategic and financial returns

  • 90-day action plan to start strengthening immediately

 

Investment: €18,000 - €28,000 (based on organization size and complexity)

 

This assessment stands alone as valuable strategic input. You own all deliverables and can implement with your team, other partners, or with my continued support.

 

Most clients use this assessment to make the business case internally for capability investment, then decide their path forward.

Or schedule a 30-minute consultation to discuss your specific situation and whether this approach fits your needs.

Transformation Cultivator with 20+ Years Growing Adaptive Organizations

I'm Kelly Brogdon Geyer. I've guided transformations across 22+ countries and developed the methodologies that help organizations turn constant change into competitive advantage.

Kelly Brogdon Geyer change management consultant Austria

What makes my approach different:

 

I bring deep transformation expertise combined with a cultivation mindset—developing the conditions where adaptation flourishes naturally, not just executing individual projects.

 

I've worked with organizations facing the most complex challenges: post-merger integrations, digital transformations, large-scale restructures, regulatory shifts, all while growing their internal capability to handle future changes independently.

My commitment: The mark of successful partnership is your organization adapting faster and more confidently without me. I measure success by your increasing independence, not your ongoing dependency.

 

Based in Austria, I work with organizations across Europe and globally - companies that recognize adaptability is their most critical competitive advantage.

  • LinkedIn
  • Instagram
  • Facebook
  • medium-2177
  • Whatsapp

Recognized as Top 10 Global Thought Leader in Transformation

image.png

Let's Talk

Select your country from the drop down and then type your phone number without the country code (e.g. 699 12345678).

I am interested in:
Preferred contact method
Email
Phone
Video call
bottom of page