Leading Through Change Workshop
Equip your leaders to confidently guide teams through organizational transformation using proven Prosci frameworks
Is Change Exhausting Your Leaders and Teams?
Employee Resistance
Team members push back, disengage, or quietly undermine new initiatives.
Poor Communication
Leaders don't know what to say or when, creating confusion and anxiety.
Change Fatigue
Too many changes at once leave everyone overwhelmed and burned out.
Lost Productivity
Change initiatives stall, timelines slip, and performance suffers during transitions.
Whether you're navigating mergers, restructuring, technology transformation, or cultural shifts, change is constant. But most leaders aren't equipped to lead through it effectively. The result? Resistance, confusion, and failed initiatives that cost time, money, and morale.
What Leaders Will Achieve
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Confidence to lead through uncertainty: Navigate any type of organizational change with clarity and purpose.
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Master proven frameworks: Apply Prosci's CLARC model and ADKAR framework to real situations.
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Identify and manage resistance: Spot the 5 types of resistance early and address them effectively.
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Communicate with impact: Deliver difficult messages in ways that build trust rather than fear.
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Adapt leadership style: Know which CLARC role to play when - Communicator, Liaison, Advocate, Resistance Manager, or Coach.
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Build change resilience: Help teams navigate change fatigue and maintain performance.
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Create actionable plans: Leave with a 90-day change leadership roadmap tailored to your situation.
"My company was undergoing major transformations all at once. After the Leading Through Change Workshop with Kelly, I was able to talk to my team with confidence and explain what was happening and how I could support them. This allowed my team members to speak openly about their concerns so we could address them together."
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-Michele B., PMO Lead
Proven Frameworks That Work
The CLARC Model: Five Essential Change Leadership Roles
Developed by Prosci, the CLARC model identifies five distinct roles leaders must play during organizational change. Most leaders naturally gravitate to 1-2 roles. But effective change leadership requires flexibility across all five.
C
COMMUNICATOR
Deliver clear, consistent messages about the change
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L
LIAISON
Connect stakeholders and bridge gaps between groups
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A
ADVOCATE
Build support and enthusiasm for the change
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R
RESISTANCE MANAGER
Identify, understand, and address resistance
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C
COACH
Support individuals through their personal transitions
In this workshop, you'll: Assess which roles you naturally play, identify which roles you avoid, and practice all five roles through real scenarios.
The ADKAR Model: Individual Change Journey
Prosci's ADKAR model explains how individuals move through change successfully. As a leader, understanding where each team member is in this journey allows you to provide the right support at the right time.
A
AWARENESS
Awareness of the need for change
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D
DESIRE
Desire to support and take part in the change
K
KNOWLEDGE
Knowledge of how to change
A
ABILITY
Ability to implement the chan
R
REINFORCEMENT
Reinforcement to sustain the change
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In this workshop, you'll: Learn to diagnose where resistance is occurring in the ADKAR journey and apply specific strategies for each stage.
Workshop Packages
Choose the depth that fits your leaders' needs and your organization's change complexity. All packages include live facilitation, proven frameworks, and practical application.
FOUNDATIONS
1.5-2 hours
€2,200
Essential introduction to change leadership for busy leaders.
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Psychology of change and resistance
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Introduction to ADKAR model
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2-3 key CLARC roles explained
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Change leadership self-assessment
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Quick-win resistance strategies
DISCOVERY
3-4 hours
€3,500
Deep-dive into CLARC roles and practical resistance management.
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Complete ADKAR framework
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All 5 CLARC roles in depth
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CLARC self-assessment & development
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5 types of resistance identification
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Communication strategies by stage
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Practice scenario application
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Personal action planning
MASTERCLASS
6-8 hours (includes breaks)
€5,500
Comprehensive change leadership mastery for complex transformations.
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Everything in Discovery, plus:
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Personalized CLARC development plan
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Complete resistance management toolkit
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Change communication masterclass
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Building team change resilience
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Custom change management plan
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Difficult conversation role-plays
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Stakeholder mapping & engagement
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Managing change fatigue
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90-day implementation roadmap
Empower Your Organization: Train-the-Trainer Program
Build internal capability to deliver change leadership training across your organization...critical for companies facing ongoing transformation.
What's Included
2-Day Intensive Training
Day 1: Experience the full workshop + master CLARC and ADKAR frameworks
Day 2: Facilitation skills, practice delivery, handling resistance in training, Q&A
Internal Delivery Approval
Unlimited workshop sessions within your organization for internal leadership development
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Complete Facilitator Toolkit
Professional slide deck, detailed facilitator guide, participant materials, and customization guidelines​​
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Post-Training Support
Two 60-minute coaching calls within 3 months to answer questions and refine delivery
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Ideal For
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Organizations in constant transformation needing ongoing change leadership capability
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L&D and HR teams who want to build internal change management expertise
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Companies with multiple leadership levels requiring consistent change leadership training
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Organizations wanting to scale change capability cost-effectively across regions or divisions
ROI Example: After training 3 internal facilitators, you could deliver this workshop to 20 teams (€70,000 value at standard rates) for a one-time investment of €7,500 plus your internal facilitation time.
Note: Train-the-Trainer participants must attend the full 2-day program. Recommended group size: 2-4 facilitators. Prosci materials can be accessed separately through official Prosci channels.
Volume and Multi-Team Pricing
Planning to roll this workshop across multiple teams or departments? Take advantage of these cost-saving options:
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Volume Discount: Book 2 or more workshops, receive 10% off the second workshop
Perfect for organizations training leaders across multiple departments or levels.
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Multi-Team Pricing: Run the same workshop for additional teams within 3 months, receive 25% off each additional session
Ideal for creating consistent change leadership capability across your organization. Since the content is already customized for your change context, subsequent sessions are more efficient to deliver.
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Example: Discovery package for Team 1: €3,500 | Team 2: €2,625 | Team 3: €2,625
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Note: Discounts cannot be combined. Multi-team pricing requires workshops to be scheduled within a 3-month period addressing substantially similar change contexts.
What Makes This Workshop Different
Evidence-Based Frameworks, Not Generic Theory
This workshop is built on Prosci's industry-leading methodologies—the CLARC model and ADKAR framework. These aren't theoretical concepts; they're proven tools used by Fortune 500 companies worldwide. You're learning change management the way the experts do it.
Practical Application Over Passive Learning
You won't just learn about CLARC roles—you'll assess which roles you naturally play and practice the ones you avoid. You won't just hear about resistance—you'll diagnose real resistance scenarios and apply specific strategies. Every concept is immediately actionable.
Tailored to YOUR Change Context
Whether you're navigating a merger, technology transformation, restructuring, or cultural shift, the workshop adapts to your specific situation. In the Discovery and Masterclass packages, we work on YOUR actual change challenges, not generic case studies.
Focus on the Human Side of Change
Most change initiatives fail not because of poor strategy, but because leaders don't know how to manage the human response to change. This workshop addresses the emotional, psychological, and behavioral aspects that determine whether change succeeds or fails.
Immediate Tools You Can Use Monday Morning
Leave with templates, scripts, assessment tools, and frameworks you can implement immediately:
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Change communication templates for different ADKAR stages
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Resistance identification and response strategies
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1:1 coaching conversation guides
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Stakeholder engagement frameworks
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Team readiness assessment tools
Led by Someone Who Understands Real Organizational Complexity
Kelly Brogdon Geyer has 15+ years of experience guiding organizations through messy, complex transformations—not just textbook change, but the reality of competing priorities, change fatigue, and organizational politics. This workshop reflects that real-world experience.
What's Included
Live Intractive Workshop
Virtual or in-person delivery with professional materials and frameworks
Practical Application
Practice scenarios, role-plays, and real-world studies
Certificate of Completion
Professional certificate for each participant
CLARC Self-Assessment
Personal evaluation of natural change leadership strengths and development areas
Action Planning Tools
Templates and frameworks leaders can use immediately with their teams
Optional Enhancements
Follow-Up Coaching Session
60-minute 1:1 or small group coaching call 2-4 weeks after the workshop to address real change challenges and refine application of CLARC and ADKAR
€400/session
Implementation Toolkit (PDF)
Comprehensive 60-page change leadership resource package:
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Quick Reference Tools: CLARC decision trees, ADKAR diagnostic assessment, 5 types of resistance identification
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30-Day Personal Practice Plan: Week-by-week exercises to master each CLARC role and apply ADKAR frameworks
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90-Day Change Initiative Plan: Complete roadmap for leading your specific change with monthly milestones and metrics
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Resistance Management Playbook: Detailed strategies, scripts, and responses for all 5 types of resistance
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CLARC in Action: Role-by-role scripts, communication templates, and difficult conversation frameworks
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ADKAR Stage-by-Stage Guide: Specific strategies for moving people through each stage of the change journey
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5 Real-World Scenarios: Common change leadership challenges with proven solutions
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Progress Tracking Tools: 30-day and 90-day trackers with reflection questions
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Templates: CLARC Role Tracker, ADKAR Assessment Tool, Change Readiness Assessment, Resistance Identification Checklist, Communication Plans, Stakeholder Engagement Tracker, 1:1 Coaching Frameworks
This toolkit transforms workshop insights into daily change leadership practice with structured guidance, proven scripts, and actionable strategies for navigating any organizational transformation.
€500
Sustainment Package (Bundle and Save €50!)
Implementation Toolkit + Follow-up Coaching Session
Ensure leaders successfully apply CLARC and ADKAR frameworks with comprehensive resources and personalized coaching support.
€850
Delivery Options
Language: English
Group Size: Recommended for up to 8-20 leaders (larger groups available upon request)
Format: Virtual (MS Teams, Zoom, Google Meet) or in-person
Location: Available globally. I am based in Lower Austria but travel throughout Europe and internationally as needed
Travel: For in-person workshops, travel costs will be added if applicable (ÖBB 2nd class or mileage €0.42/km within Austria; international travel costs quoted separately)
Who This Workshop Is For
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Senior leaders and executives steering organizational transformation
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Middle managers caught between communicating change from above while supporting resistant teams below
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Project and program leaders implementing large-scale change initiatives
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HR and L&D professionals who need to support leaders through change
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Change management practitioners seeking proven frameworks and practical tools
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Team leaders in high-change environments where transformation is constant
FAQ
Do participants need prior change management experience?
No. This workshop is designed for leaders at all experience levels. Whether you're leading change for the first time or are a seasoned change practitioner, you'll gain valuable frameworks and tools. The Foundations package is perfect for those new to formal change management, while the Masterclass serves experienced leaders navigating complex transformations.
Can this workshopbe delivered virtually?
Absolutely! The workshop is highly effective in virtual format or in-person. Many clients prefer virtual delivery for multi-location leadership teams.
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How is this different from other change management training?
Three key differences:
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Proven frameworks: We use Prosci's CLARC and ADKAR models—industry-standard methodologies, not generic advice
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Practical focus: Heavy emphasis on practice, application, and real scenarios rather than theory alone
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Customization: The workshop adapts to your specific change context, not one-size-fits-all content
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What if our organization is facing multiple changes at once?
This is exactly when this workshop is most valuable. The Masterclass package specifically addresses managing change fatigue and building team resilience when facing simultaneous transformations. Leaders learn to prioritize, sequence, and communicate multiple changes effectively.
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Is this only for large organizational changes, or does it apply to smaller changes too?
The frameworks apply to changes of any scale, from team-level process changes to enterprise-wide transformations. The principles of how humans respond to change remain consistent regardless of scope. Leaders often find the tools most useful for the "smaller" daily changes that accumulate and create fatigue.
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Can we customize the workshop for our specific change initiative?
Yes, especially in the Discovery and Masterclass packages. Share details about your change initiative when booking, and we'll incorporate your specific context, challenges, and stakeholders into the workshop scenarios and planning sessions.
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What's the difference between the three workshop packages?
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Foundations (1.5-2 hours): Introduction to key concepts and quick-win strategies. Best for leaders who need foundational knowledge fast.
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Discovery (3-4 hours): Deep-dive into all CLARC roles and resistance management with practice application. Best for most leadership teams.
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Masterclass (6-8 hours): Comprehensive training with personalized development plans, extensive practice, and custom change management planning. Best for leaders navigating complex, high-stakes transformations.
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Do we need to purchase anything from Prosci to participate?
No. The workshop provides all necessary frameworks and materials. However, if your organization wants to pursue Prosci certification separately, that can be arranged through official Prosci channels.
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How soon can we see results after the workshop?
Leaders typically report immediate impact:
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Week 1: Better clarity on how to communicate change and which CLARC role to play in specific situations
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Week 2-4: Noticeable reduction in team resistance as leaders apply new communication and coaching strategies
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Month 2-3: Measurable improvements in change adoption rates and team engagement
The optional Implementation Toolkit and Follow-up Coaching Session accelerate and sustain these results.
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​How far in advance should we book?
I recommend booking 3-4 weeks in advance to allow time for customization and coordination. However, I can sometimes accommodate shorter timelines for urgent change initiatives. Contact me to discuss your specific dates.
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Can we split a longer workshop across multiple sessions?
Yes! The Masterclass works well as a two-session format (e.g., two half-days separated by 1-2 weeks). This allows leaders to practice between sessions and bring real challenges to the second session. Contact me to discuss scheduling options that fit your team's calendar.
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What's the ideal group size?
The workshop is optimized for 8-20 leaders. This allows for meaningful discussion while ensuring everyone gets practice time. Smaller groups (5-7) are possible for executive teams. Larger groups (20+) can be accommodated with adjusted facilitation—contact me to discuss.
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What if leaders in our organization have different levels of authority?
The workshop works well with mixed leadership levels because the CLARC roles aren't tied to hierarchy. They're about the function you need to perform in a given change situation. A frontline manager might be the Advocate while a senior leader plays Coach. The frameworks teach leaders to be flexible based on the situation, not their title.
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Is there a certification component?
This workshop does not provide Prosci certification, which is a separate multi-day program offered directly by Prosci. However, participants receive a Certificate of Completion from Kelly Brogdon Geyer and gain practical mastery of Prosci's CLARC and ADKAR frameworks. If your organization wants formal Prosci certification, I can guide you to those resources.
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What happens if we need more support after the workshop?
Several options:
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Follow-up Coaching Session (€400): 60-minute call to address specific challenges that arise during implementation
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Implementation Toolkit (€500): 40-page comprehensive resource with templates, scripts, and strategies for ongoing application
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Sustainment Package (€850): Combines both for maximum support
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Additional Consulting: Custom change management advisory services available. Ccontact me to discuss scope
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Can you help us build an internal change management capability?
Yes! The Train-the-Trainer program (€7,500) equips 2-4 internal facilitators to deliver this workshop across your organization. This is ideal for companies facing ongoing transformation who want to build sustainable change leadership capability. The program includes 2 days of intensive training, all facilitator materials, and post-training support.